When it comesto social
media strategy...
Why dowe need a social
media strategy?
There’s no fool-proof template, no silverbullet.
BUT,there is a linear path we can follow to increase
our chances of social media marketingsuccess.
Done well, a social mediastrategy:
• Helps brands understand and produce the kind of
content their audiencesneed
• Allows organisations to develop realistic, sustainable and
measurable publishing plans that keep their content on
track in the longterm
• Cuts costs by reducing redundant or extraneous publishing
efforts, while increasing effectiveness of existing assets
• Aligns communication across channels so that web
content, print collateral, social media conversations and
internal knowledge management are working towards
the same goals (in channel-appropriateways).
Erin Kissane, The Elements of ContentStrategy